If one essential ingredient characterised their approach it was ‘irreverence’.
And this struck me when I saw the TV ad they had just produced for Virgin Media’s TiVo service. It stars David Tennant and features Sir Richard Branson and a time machine. The ad is entitled ‘best of me’ but is now known as the ‘Doctor Who’ ad.
It’s a gem, beautifully performed and with its tongue planted very firmly in its cheek. It’s very humorous and, well… Irreverent. BBC Worldwide weren’t so enamoured by it though and the ad has been withdrawn. The BBC complained that ex-Gallifreyan Time Lords do not endorse TiVo.
It’s nice to know that 30 years after John Hegarty started the agency, BBH are still practicing what they preach.