The days when we used to simply design a website at an optimum 960 pixels, knowing it would suit most screen sizes, are long gone.
As use of – and confidence in – smartphones and tablets has grown and grown many web designers have found themselves chasing their tails. It’s not just that screen sizes are getting smaller. The way people interact with websites has shifted significantly with the rise of touchscreens.
How can we start thinking about online activity as a single entity – an ecosystem – rather than a series of separate activities?
Typically, marketers structure online activity in silos:
*web
At SMX London earlier this year there was a social media panel on the final day taking lots of questions. One question was along the lines of “which social network will we be discussing this time next year – apart from Facebook, obviously”. The 64 thousand dollar question? Or the 500 million user question? Read more »
Haymarket © 1957-2013