Bartle Bogle Hegarty’s DRTV ad for charity Missing People confounded me.
What looks like it will be an ad for the Samaritans turns into something else entirely.
At first it feels like it’s in familiar fundraising territory: the rain, the leeched out colour and the moody atmosphere.
I was reading John Hegarty’s book the other week and among the many interesting things contained within was his definition of Bartle Bogle Hegarty’s creative essence.
If one essential ingredient characterised their approach it was ‘irreverence’.
I bought an album last month by David Mead, one of my favourite singer songwriters. I say bought, I spent $15 on an album that doesn’t actually exist.
You see I became a backer on the US website Kickstarter, which is a funding platform for artists, designers, filmakers, journalists and musicians. The site promised me nothing less than the chance to ‘fund and follow creativity.’ Read more »
I love The Beatles. I really, really do. And it’s not simply because of their glorious music. It’s all the other stuff too. To me they exist in a visual way through film, animation and print. But crucially through the groundbreaking album sleeves that parallel the sublime tracks within. The tangible artifact that accompanies the intangible experience.
It’s always an interesting time of year for TV ads. Advertisers pull out the stops and dedicate a large proportion of budget to claim their share of the nation’s Christmas.
Am I the only one to be underwhelmed by the M&S offering?
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