Just when you thought the CD had breathed its last… Amazon looks set to resuscitate it, with its new AutoRip service. Already launched in the US, it’s now over here.
Perhaps not quite. But we’re certainly seeing a huge shift. Take comScore’s recent figures for online video ad views in the States. Apparently, this April, Americans viewed a record 13.3billion – with Google Sites, predictably, ranking no.1.
So, Yahoo CEO Marissa Mayer has put the kibosh on working from home.
For her, the main reason is that innovation doesn’t happen in isolation. It’s the face-to-face bouncing of thoughts and ideas that leads to breakthroughs and change.
Our industry is built on data. We spend our lives extracting and extrapolating it. We’re experts at sifting and siphoning to reach the people we need with the message we want. In fact, only last week I wrote about a new algorithm that purports to predict the next ‘Gangnam Style’ viral.
Tom de Castella’s latest article on BBC News Magazine is rather revealing. It references a new survey carried out by the ASA on people’s reactions to ads. It turns out that, ‘Many participants felt that some charity adverts contained offensive content that went too far in seeking to make people feel uncomfortable or guilty, or used imagery that was considered too distressing despite being for a worthwhile cause’. Castella goes on to mention that some, ‘…stated their frustration at wanting to help the cause but feeling powerless to do so’ and the ‘…charity areas most commonly cited as generally causing distress were international aid, animal welfare and child protection’. Pretty much all of charity advertising then!
First GM pulled back on Facebook advertising. Then the high-profile FB flotation stumbled. The vultures began to circle. But now a new comScore study could herald an about turn. Or, at least, give us food for thought. It shows that fans and friends-of-fans were more likely to buy a product they cherished than not. Which seems to have some blindly obvious circular logic to it! Specifically, the people exposed to one company’s message on FB were almost 40% more likely than a typical user to make a purchase in the following month.