It’s easy for an agency to moan
about how unfair the pitch process can be and how expensive it is. We would all
love the client to see it from the agency’s side of the fence- but how many
agencies truly see it from the client’s side? Darren, our head of online
recently presented to his fellow board members an article in Campaign which
discussed the problems with pitching and summarised the issues in a lovely way.
It talked about how client pitches are either puzzles or mysteries. A puzzle
implies that the client knows the answer and the framework and wants to see if
the agency can solve it. Whereas a mystery sets up the question with no
predefined answer or framework- can the agency find a
solution? Read more »

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