Everything’s about ‘dialogue’ these days. No more lecturing from on high. Just listening, taking heed and constantly reformulating to meet customers’ changing expectations. But this doesn’t mean being timid and tepid. Take an innovative new Aussie Facebook app from Dove, for instance. This gives women – and men – the power to replace body-bashing and insecurity-preying ads with new empowering ones. Perhaps the originals are clever ‘plants’? Who knows, but now you can rebuild your battered self-esteem with feelgood messages like, ‘The perfect bum is the one you’re sitting on’.
Posts Tagged: app
Thank you, Lord Sugar, from marketing agencies all over the UK.
Three months ago when a client expressed an interest in mobile, the process usually began like this: planning to deliver insight, cross platform integration (especially for eCRM) and the formulation of a detailed creative brief.