“The last six pitches we did were for clients that complained of terrible service elsewhere.”
This comment from UM London’s head honcho in last week’s Campaign should get agencies everywhere sitting up and taking notice.
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Bed-hopping is a no-brainer
When the recession hit hard three years ago, some very influential marketers predicted that things would never be the same again. In many ways, this has proved to be the case – whilst things are now on more of an even keel, most business sectors seem to be characterised by a sense of ongoing uncertainty.
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