Most marketers measure success in terms of how effectively they change people’s behaviour. Usually this measurement is rooted in a short term return on investment model: we spent xx amount on marketing and it delivered xx amount in sales.
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Tag Archives: marketing engagement
Engagement – Is it an Objective or tactic?
In this world of marketing buzz word bingo, words like ‘integration’ and ‘engagement’ are sadly in danger of becoming marketing clichés. Whether it’s our trade press, seminars or even just industry get togethers, everyone is talking about engagement. At TDA we position ourselves as an ‘engagement agency’. Read more »
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