If you asked any 100 marketing managers about their long-term goals, I reckon 99 would mention engaging customers and building enduring relationships with them.
If you asked the same 100 marketers about the aim of a single campaign or project, most of them would probably talk about changing customers’ behaviour.
With the exponential rise of Facebook and Twitter, and the introduction of Google+ to the social media arena, would marketers be foolish to still consider search as a query-driven disciple? Is it that these ever developing online social destinations are infact the new search engines through which consumers find and follow the information, products and brands they have an interest in- after all YouTube is the officially the second largest search-destination on the internet.
Haymarket © 1957-2013