If the buzz across the social sphere is to be believed, Facebook and Google executives have entered initial acquisition talks with Twitter, estimating the value of the microblogging site upwards of £10 billion. Combine this with LinkedIn’s recent IPO announcement and we have proof beyond Facebook that there is big money in social media – quite literally. Read more »
At SMX London earlier this year there was a social media panel on the final day taking lots of questions. One question was along the lines of “which social network will we be discussing this time next year – apart from Facebook, obviously”. The 64 thousand dollar question? Or the 500 million user question? Read more »
In the first digital generation, marketing employed a system which favoured interruption and direct sale. Brands would force their stories onto unsuspecting spectators, purchasing online real estate in mass and appearing, without warning,….and it worked!
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