How often do we, as agencies, hear the request to create a “viral” for our clients? Much against the common opinions of our clients, “Viral” is not a destination, neither is it a type of content. “Viral” is a result of successfully producing content which is infectious, shareable and provides fuel for social conversation. The very first virals were made, often accidentally, on low quality equipment and consequently flew under the radar of consumers whose anti-advertising mechanics were bypassed by their seemingly un-official appearance. Seeing the success of such content, agencies and brands began to create their own content seeking the Mecca of “viral”. Read more on Is branded content more powerful than traditional advertising in engaging consumers?…
Posts Tagged: Misc
It’s easy for an agency to moan
about how unfair the pitch process can be and how expensive it is. We would all
love the client to see it from the agency’s side of the fence- but how many
agencies truly see it from the client’s side? Darren, our head of online
recently presented to his fellow board members an article in Campaign which
discussed the problems with pitching and summarised the issues in a lovely way.
It talked about how client pitches are either puzzles or mysteries. A puzzle
implies that the client knows the answer and the framework and wants to see if
the agency can solve it. Whereas a mystery sets up the question with no
predefined answer or framework- can the agency find a
solution? Read more on To pitch or not to pitch but who’s asking the question?…
Last week I attended a fantastic conference, hosted by WARC, on Measuring Advertising Performance. After listening to over 20 speakers from the UKs top agencies and brands, a number of key themes seemed to arise- of these, the need to move past last click attribution was by far the most prevalent. Read more on Effective Marketing Measurement…
Actually, it’s called Quora – and
it’ll give you direct access to the next Steve Jobs and Bill
Gates. Read more on Move over Facebook, here comes Geekbook!…
If the buzz across the social sphere is to be believed, Facebook and Google executives have entered initial acquisition talks with Twitter, estimating the value of the microblogging site upwards of £10 billion. Combine this with LinkedIn’s recent IPO announcement and we have proof beyond Facebook that there is big money in social media – quite literally. Read more on Big money in social media- quite literally!…
I bought an album last month by David Mead, one of my favourite singer songwriters. I say bought, I spent $15 on an album that doesn’t actually exist.
You see I became a backer on the US website Kickstarter, which is a funding platform for artists, designers, filmakers, journalists and musicians. The site promised me nothing less than the chance to ‘fund and follow creativity.’ Read more on I’m a Micro Medici….
In this world of marketing buzz word bingo, words like ‘integration’ and ‘engagement’ are sadly in danger of becoming marketing clichés. Whether it’s our trade press, seminars or even just industry get togethers, everyone is talking about engagement. At TDA we position ourselves as an ‘engagement agency’. Read more on Engagement – Is it an Objective or tactic?…
Seen the new Aviva Life Insurance TV
ad? The umpteenth outing for Paul Whitehouse? Wow! After a succession of
cringe-worthy ‘comedic’ turns, they’ve pulled it out the bag. Whitehouse’s
character is his most restrained so far – an everyman father talking about his
family’s financial security; while they’re packing to go on holiday. Read more on Wow! New Aviva TV ad tackles the unmentionable….
away at about 6:34pm, Wednesday afternoon. That’s when I went FB cold turkey –
around about a month ago.
At SMX London earlier this year there was a social media panel on the final day taking lots of questions. One question was along the lines of “which social network will we be discussing this time next year – apart from Facebook, obviously”. The 64 thousand dollar question? Or the 500 million user question? Read more on Just what is Facebook’s “best before” date?…